Liberty Advance Series: Better Marketing

Friday, July 27, 2018 9:00AM - 12:30PM

Liberty Training & Conference Centre, Ground Floor, 197 St Georges Terrace, Perth

Liberty Advance Series


Better Marketing: Increasing market share & increasing budget efficiency


Is your marketing strategy ready for 2018 / 19?


Liberty, in conjunction with Electric Agency, present a free Members marketing seminar that will show you how to improve the effectiveness of your marketing strategy, and your marketing budget.

The event is open to non Liberty members for a small event fee of $45.


Session 1: Improving Your Businesses Marketing Strategy
  • Increase market share: how to prepare your marketing activity for the economic upturn to be better placed than your competition.
  • Find out how we turned a failing WA business into a turnaround success.
  • Topics covered include: Business Strategy relationship to Marketing Strategy, The process and benefits of planning, and current best practice
Session 2: Improving The Effectiveness & Efficiency Of Your Marketing Budget
  • Increase efficiency: how to save money on your marketing without losing effectiveness.
  • Find out how we saved a WA business $750,000 a year on advertising spend with no loss in sales.
  • Topics  covered include: Advertising, Email Direct Marketing, Search Engine Marketing, Social Media Marketing,
Session 3: Workshop

In the final session Electric will help you review your current plans, and provide ideas on next steps.


Liberty Members free
Non-Members $45

Availability is limited

Click here for TICKETS 



9.00 Registration, networking, coffee & pastries

9.30 - 10.30 Presentation 1) Improving your marketing strategy

10.30 - 11.00 Coffee / Comfort / Communications / Connecting Break

11.00 - 12.00 Presentation 2) Improving the efficiency of your marketing budget, and improving it's effectiveness

12.00 - 12.30 Workshop: Next steps.

Click here for TICKETS


Seminar presented by Nick Eggleton, Managing Director - Electric Agency


Nick is a passionate sales and marketing professional with huge experience. Having worked in some very successful marketing communications agencies on some of the UK’s biggest brands and, for the 13 of the last 17 years, managed his own brand development consultancy / advertising agency: Providing clients with sales strategies, marketing insights, creative ideas and excellent implementation to their brands.

His passion for brands is in developing and implementing strategic sales and marketing plans to achieve corporate objectives. He has a Bachelor’s degree in Communication, 30 years of related experience with progressive management experience.

His expertise is in Strategic Development, Planning & budgeting, Market research, Event Management, Public Relations, Advertising, Sponsorship, Merchandise, Merchandising, Customer Relationship Marketing, Product Development, Managing teams, and Managing outside agencies.

Over the years he has become a skilled practitioner in the following areas: Brand Development, Strategy, Identity and Communications Strategy, Content Marketing, Design, Direct Marketing, eCommerce, Email Marketing, Exhibitions &, Conferences, Google Analytics, New Product Development, Packaging design, PayPerClick Advertising (AdWords), Sales Promotion, SEO / SEM / CMO, Social Media Marketing (Facebook, Twitter, LinkedIn, Instagram,).

Electric Agency was founded in July 2016 as an ‘Attention Agency’. Electric deliver advice and execution on a range of marketing challenges.

They have a business to business client list that includes an IT consultancy, engineering consultancy, management consultancy, flexible workspace provider, and a medical professionals practice management company.

On the consumer side a wine company, a spirits company, a boutique hotel, a truffle co-operative, a mortgage brokerage, an immigration firm, a hair salon, a golf academy and a certified trichologist.


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